Digital Marketing

Pay Per Click . Media Buys . Sales Funnels

Digital marketing is an efficient high ROI internet marketing solution. 

Pay Per Click 

Pay per click advertising, also known as cost per click (CPC) internet advertising, is where Stretejik places ads designed by our creative team onto websites and platforms that align with demographics provided by our intelligence team. As the name suggests, with (PPC) only clicks are paid for, not placement.  

Media Buys

Media buys are the negotiation and purchase of audience-targeted time and advertising space to convey a marketing message.  Stretejik has a large media buy network on a large scope of content.

Sales Funnels

Through steps of awareness, interest, decision and action a customers journey is tracked and optimized for targeted product and service sales.

Social Media 

Facebook . YouTube . LinkedIn . Twitter . Instagram. WeChat . Weibo

Social Media Platforms are virtual communities based on categories. 

Here is why Social Media Marketing is so important.

  • Brand Awareness, Recognition & Narrative
  • Product & Service Information
  • Corporate Responsibility & Community Engagement
  • Having fun & showing your corporate character

The following are the typical platforms used in our marketing campaigns.

Facebook

Originally designed as a social network for college students, Facebook has transformed into the most widely used social media platform in the world, with over 2 Billion monthly users.  

  • Targeted approach that allows us to build detailed profiles of customers. 
  • Demographic diversity due to the exposure to over 2 billion monthly users. 
  • Targeted ads through consumers’ behaviors, demographics and interests. 
  • Pay per Click integration with targeting.
  • Strong demographics source. 

YouTube

YouTube is the video content leader that boasts 300 hours of video content uploads every minute and 1.5 million active monthly viewers. 

  • It’s available on TV and streaming devices which allows for large screen content. 
  • We can broadcast video content and advertise on content based on categories. 
  • Google and YouTube integration provides unique SEO and Analytics capabilities.  
  • Global reach provides a large demographic similar to Facebook. 
  • It is the ideal platform for content in the form of commercial spots, explanation videos, training videos, webinars, or customer/client stories.   

LinkedIn

LinkedIn is a business-centric platform,with 300 million business users.

  • It facilitates brand awareness for business to business vendors. 
  • It assists with reputation management by sharing your credentials and thought leadership.    
  • According to HubSpot, LinkedIn closes leads 277% more than Facebook and Twitter. 
  • It provides a platform to post career opportunities to attract qualified talent. 
  • LinkedIn offers stronger business-centric categories such as job titles and industries. 

Twitter

Twitter is used to publish real-time events such as a sale or event to active audiences on the platform .  

  • Real-time communication allows brands to broadcast sales and event information instantly.  
  • Trend watching allows us to follow trends and stay one step ahead of your competitors 
  • We can gauge the wants, needs, feelings, and opinions of your customers quickly, gaining valuable market research insights. 

Instagram

Instagram continues to update their capabilities with the most recent addition being IGTV where users can upload hours of video content to inform and educate their followers in an engaging way.

  • A cross-channel approach on Instagram can easily integrate into other platforms, like your website or Facebook page, connecting with customers in more places. 
  • Instagram has been shown to nurture extra-engaged relationships between brands and their fans. 
  • Create ads that translate into more sales by harnessing the power of visuals.  
  • Create Instagram stories to give a glimpse into the personalities and lives of the people behind the brand.  
  • Instagram has the ability to ad e-commerce with a tap to purchase option. 

WeChat & Weibo

WeChat and Weibo are China’s most popular messaging apps boasting a hundred million between them.

  • Interactive platforms encourage real-time communication as Twitter does.  
  • Weibo estimates it will reach over 800 million users in the next 2 years. 
  • WeChat allows users to share many forms of content, from video to voice memos. 
  • Global awareness of your client’s social media preferences provides credibility.  

Email Marketing

CRM . POS 

Integration with CRM and POS systems can update customers on based on their interests. 

One of the most inexpensive ways to get in front of an audience is to own the audience yourself. Email marketing allows you to connect with your people without adhering to social media algorithms or paying for visibly sponsored posts.  

Print Advertising

Magazines . Newspapers . Signage . Mailers . Billboards . Brochures

Print advertising typically includes a parallel website publish which can be used as a back-link or republish on social media. This is a great content marketing opportunity.  Through well thought out, comprehensive, sponsored articles; negotiated ad placement; a social media push and the right placements, Stretejik provides our partners’ industry authority on the respective topic. 

  • Research shows that pairing print with digital yields higher conversion rates. 
  • According to Marketing Sherpa, print is still the most-trusted marketing channel. 
  • Republish and backlinks expand the content exposure past the paper.  

Influencer 

With the rise of social media over the last ten years, the ability of personal brands to influence their audience’s purchasing power has become extremely valuable for brand collaborations. Whether it’s a well-known celebrity or an individual with a large following, we find the right influencer to partner with your brand.  

  • Influencers work hard to gain the trust of their followers—so brands can leverage what they have already built. 
  • Influencers connect with extremely specific demographics. 
  • Opportunities are available to leverage the influencer in content. 
  • Influencers boost brand recognition as a “Brand Ambassador.”

Broadcast 

Television . Radio

Stretejik brokers, manages and develops the entire project for both paid and organic TV opportunities. We provide content, TV representatives or media training to make sure the brand looks great.

Television

Television marketing can be used in multiple forms to reach target viewers including:

  • TV Show guest spots representing your brand or product,
  • Authoritative contributions on news programs,
  • TV Commercials and sponsored programming.

Radio 

Radio provides a strong top of brand awareness opportunity in both ads and guest spots. 93% of adults listen to radio on a regular basis.

  • Frequency of radio allows you to repeat your marketing message more often, increasing top of brand awareness.
  • Deliver truly motivating Calls to Action that are repeated to a targeted audience.

Events 

Events allow you to capture an audience and connect with them on a personal level.   

  • Well produced events can attract all the right kinds of media attention and content opportunities.
  • Face-time with invitees at an event develops an intimate trust that is irreplaceable by any media marketing.  

Sponsorship 

Aligning your brand with high profile events can bring overnight awareness and exposure.   

A few benefits of event sponsorship:  

  • The right event generates strong leads from exactly the right kind of motivated and targeted audiences.  
  • Co-branding with a reputable and positive brand is a strong opportunity to elevate our partners brand.  
  • Sponsorship is associated with leadership and authority.  

Public Relations (PR) 

Public relations (PR) is using all forms of media and communication to build, maintain and manage your brand’s reputation. Public relations (PR) and marketing of any format go hand in hand. If you are producing an event, you will likely need media exposure. If you are active on social media, you are in essence conducting public relations.