Strategy
Strategy to execute an effective solution and maximize ROI.
A strategy provides a vision of goals and a direction to achieve those goals. Our marketing programs are designed to align with a strategy that may include multiple elements such as Brand Awareness, Product Sales, Community Involvement, Geographic Growth, or simply Increased Revenue.
Stretejik works with you to define your marketing and business strategy.
Search Engine Optimization
SEO & SEM to maximizing web traffic through search.
Search Engine Optimization (SEO) and Management (SEM) are key practice within our program. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both technical and creative elements to improve rankings, drive traffic, and increase awareness in search engines. SEM is managing the search engine to best identify with your website. Together they provide strong organic leads to your website and a high return on investment.
Analytics
Systematic computational examination of data
Analytics are the tools and data we use to study for better insight into your marketing.
Web, Search Engine, Social Media and other analytics are collected, reported, and analyzed to identify the customer experience and improve it where possible.Typically, the goal is to increase conversion rates. Key Performance Indicators (KPIs) are created to identify areas of focus. Call to Action and other strategies are employed to increase sales. Analytics are used to measure what works better where and when.
Call Tracking Metrics (CTM)
Incoming phone call statistical data to track advertising effectiveness
Call tracking is a vital analytic we track within our programs. It provides the ability to track and measure the call volume for a specific campaign or platform. This provides the opportunity to refine and adjust your marketing to further align with your customers’ preferences.
Call tracking is one of our biggest return on investment (ROI) and key performance indicators we use. (KPI).
Customer Relationship Management (CRM)
Organize and optimize customer relations
Customer Relations Management (CRM) is a platform and strategy for managing interaction and engagement with your current and potential customers through technology. CRM provides a 360-degree view of the customer which creates the opportunity to create targeted marketing campaigned focused on the optimal customer.
We provide expertise in both cloud and server solutions for new implementations, administration, training and integration with existing CRM solutions.
Point of Sale (POS)
Sales transactions software
Point of Sale systems manage and record business transactions. In some cases, they may contain some elements of marketing such as promotions, loyalty programs or gift cards. Stretejik leverages these systems data to gain further insight into marketing your products and services.
Integration
Connecting systems together
Integration of your data provides a comprehensive narrative of your business based on the input of multiple data points. Our intelligence team has the depth and experience to integrate your platforms with each other and ours. From simple (ETL) Export Transform and Load data techniques to complex data integration tools, our intelligence team can make the connections.
Business Intelligence
Reports from collected data for business decisions
Business Intelligence is a technology-driven process for collection, consolidation and analysis of business data and presenting actionable information to aid in informed decision making. Through advanced reporting and data modeling, BI provides a platform for the analysis of past performance to review inputs and outputs to help determine the changes required to inputs to achieve the desired outputs.
Stretejik goal for it’s partners is to have a realistic consolidated platform of KPI’s that we can leverage to make the best business recommendations on improving your business.
Development
Process of coding web and app solutions
Development is the technical coding and development of a website or application. The goal for customers is to not only have a visually appealing product but to integrate design and functionality to keep customers engaged. Working with Intelligence and Creative, our web development team builds the web or app experience.